THE ROLE OF HUMAN POTENTIAL OF INTEGRATED STRUCTURES IN THE FORECASTING OF SOCIO-ECONOMIC DEVELOPMENT OF THE REGION

Viriniya Mamaeva¹*, Albert Mamaev², Evgeny Tsaregorodtsev^3
1Assist. Prof. Dr., Mari State University, RUSSIA, virinia@yandex.ru
²Assist. Prof. Dr., Mari State University, RUSSIA, albert.evg.mamaev@yandex.ru
³Prof. Dr., Mari State University, RUSSIA, evgts@yandex.ru
*Corresponding author

Abstract
This article considers the problem of development and activation of human potential. One of the most important factors for effective and competitive functioning of the region is the human potential of integrated structures. The article deals with the optimal conditions of realization of human potential in integrated structures with the goal of developing programs and forecasts of socio-economic development of the region.

Thanks to the development of the human potential through continuous education and getting the resources for a decent standard and quality of life in the integrated structures of economic entities to achieve a high level of welfare of the population of the region. This requires investments in its development. Ensuring adequate flow of investment is one of the priorities of any region, and is a prerequisite for the resumption and maintenance of sustainable regional socio-economic growth. The labor potential, as a component of the human potential is the factor in the investment potential of the region, therefore, its effective use depends on the possible extent of and directions of investment activity of the region.

In modern conditions the human potential allows to innovate, to adapt to the main trends in the development of the world economy, where the man that develops his potential, eventually becoming a source of development of society, becoming its main competitive advantage. On the other hand, human potential is one of the most important factors in the efficient and competitive functioning of the region. It is a quality component of socio-economic development of the region.

This article describes and classified factors influencing on the human potential development in various formations, with the purpose of socio-economic development of the region. The main types of organizational structures, which are the prerequisites for maximum disclosure and development of the human potential. It is offered directions of strategy of development of the human potential of the integrated structures in the system of socio-economic development of the region.

Keywords: Human potential, integration, integrated structures, factors of socio-economic development, region, economic growth.