EMBEDDING POLITENESS PRINCIPLE IN LEARNING THROUGH MULTIMEDIA TO INCREASE STUDENTS’ PERFORMANCE STANDARD IN ICT SUBJECT

Shuhaila Hurmuzan¹* and Wan Ahmad Jaafar Wan Yahaya^2
1Ms., Universiti Sains Malaysia, Malaysia, ailamuzan@yahoo.com
²Assoc. Prof. Dr., Universiti Sains Malaysia, Malaysia, wajwy@usm.my
*Corresponding author

Abstract
This paper presents the potential of embedding politeness principle in facilitating learning through multimedia learning courseware in the Information and Communication Technology (ICT) subject. The prime objective of this study is to increase the students’ performance standard of the particular subject. It is hope that this principle would be able to support students’ learning and lead to the increase of better performance standard, attitude and motivation. The chosen principle purpose in this study is non-other to ease students learning and keep them engaged throughout the learning process. This principle was selected based on related literature review and the importance of communicative interactions between learners and instructors. Consideration of instructions should not only about presenting information but the way it is presented is an important criterion as well. The issues in this study were derived from an early review and interviews, which were conducted earlier through Preliminary Investigation (PI). Feedback received from the respondents confirmed that students are having difficulties in acquiring the knowledge on some topics in the ICT subject. The findings from this paper will be able to assist the researcher in developing a multimedia learning courseware that will foster students’ learning and assist them in achieving the students’ performance standard to the highest level.

Keywords: Politeness principle, Information and Communication Technology (ICT), multimedia learning.