ASSESSMENT OF COMPETITIVENESS OF UNIVERSITIES IN THE REGION AND FORECASTING THE PROGRAM OF GROUPS OF UNDERGRADUATE

 

Ilnar M. Nurmuhametov ¹*, Evgeni I. Tsaregorodtsev ², Anatoly A. Smirnov³, Veronika N. Nefedova⁴  & Yulia A. Shuvalova⁵

^1*As. Prof., Mari State University, Russia, ilnar090485@mail.ru

²Prof., Mari State University, Russia, evgts@marsu.ru

³Prof. Dr., Mari State University, Russia, an2saa@bk.ru

⁴Graduate student, Bashkir State Pedagogical University named after M. Akmullah, Russia. Email: office@bspu.ru

⁵As. Prof., Mari State University, Russia, y.a.shuvalova@mail.ru

*Corresponding author

 

Abstract

To control the cost of contract training, the level of strength of its competitive position is of paramount importance. There is a direct dependence - the stronger the competitive position of contractual training of one type or another, the higher will be the highest possible threshold for the cost of contract training in terms of its value. The strength of the competitive position is, in turn, determined by the level of its competitiveness. As you know, the competitiveness of a particular product is determined by the totality of its properties that are of interest to the consumer and provide satisfaction of this need. In determining the set of competitiveness of contractual training to be evaluated and compared within the group of bachelor's programs of technical direction, we will proceed from the fact that some of the parameters characterize the use of educational services and the other part its economic properties. Analysis of the business space of universities showed that they all have partnership relations with profile enterprises, which ensures a sufficiently high level of employment of graduates. Considering the fact that studying in a university is an important factor in the formation of professional capital, training itself can be considered as an object of investment. In this case, the question of the profit of invested capital comes to the fore, which initiates the interest of consumers of educational services to the level of material well-being that they will receive, thanks to the training in the university.

Keywords: contract training, competitive position, business space of universities, professional capital