APPLICATION OF INTEGRATED DIRECTION FOR PROJECTS FOR SYSTEMIC MANAGEMENT OF UNIVERSITY PROCESSES

Mario Adelfo Batista Zaldívar¹*, Norton Peña Aguilera², Sandra Peña Aguilera³
Prof. Dr. Politecnic Education School of Chimborazo, ECUADOR,
mariobatzal69@gmail.com
Prof. MSc. Municipality University Center “Calixto García”, University of Holguín, CUBA, npenaa@uho.edu.cu
Prof. MSc. Municipality University Center “Calixto García”, University of Holguín, CUBA, spenaa@uho.edu.cu
* Corresponding Author

Abstract
The work had as study object the management of university processes, they are important to achieve the social relevancy that the society demands to the universities; however, this object presents theoretical, methodological and practical limitations, which causes that these institutions obtain insufficient results in their indicators, what implies its improvement. The objective of investigation was to propose a theoretical and methodological conception on the application of Integrated Direction by Projects for systemic management of university processes. The main existent theoretical methods were used, as well as other methods, technical and instruments for the gathering, prosecution, analysis and interpretation of data and a study of unique case was developed. The main result of investigation was a methodology for systemic management of university processes sustained in the Integrated Direction by Projects, for that it was assumed as process bases the formation and as support the evaluation, and concepts as application scenarios, integration levels and management structure are introduced for the conception of project. Several novel contributions are revealed in the notions of link among the processes: formation, investigation and extension (linking with the society), with a systemic vision that generates own shades for conception of direction in the university context. The employment of this method allowed optimizing resources, to make more efficient the processes, to achieve the relevancy in the context of local development and to form competent professionals. This methodology constitutes a theoretical-practical contribution to the conception process and organization of university management and an important methodological and organizational instrument. The application of methodology in a Cuban university corroborated its effectiveness through the significant improvement of results in the evaluated indicators.

Keywords: Systemic management, university processes, Integrated Management for Projects, formation, investigation, extension